AI & Technology
6 min read•2026-05-26
From Products to Journeys: The Birth of the Intelligence Layer
Customers rarely want the product itself — they want the outcome behind it. Few people truly want a mortgage; they want a home. As agentic AI begins to coordinate commerce, services and transactions across entire ecosystems, we may be witnessing the emergence of the intelligence layer.
Across much of my career working across the end-to-end value chain of business, I kept encountering the same fundamental disconnect: customers rarely wanted the product itself — they wanted the outcome behind it. Very few people truly want a mortgage. They want a home. Few people want to spend hour...
Michael ClarkDigital Economy Advisor & Author of 'Our Moment'
