Why the Future Customer May No Longer Be Human
Increasingly, humans are stepping back from the mechanics of choice. Instead of navigating products and services directly, they are delegating objectives to software agents. The human sets intent; the agent executes.
For decades, modern commerce has been built around a familiar assumption. Customers search, compare, decide, pay and, over time, form relationships with brands. Entire industries, from banking to retail to advertising, have been optimised around influencing those moments. That assumption is startin...



